Playbook · Free Download
The Win/Loss Analysis Playbook
The Win/Loss Analysis Playbook is a free 50-page PDF compiling all twelve win/loss research plays into a single reference, covering the full lifecycle of a program from scoping the first interview cycle through measuring whether it's working. Download it directly below — no email required.
What's in the PDF
Every play from the site's Playbook section, compiled in order — scoping, recruiting, interviewing, analysis, reporting, and program sustainment — with every template, sample questionnaire, and worked example included exactly as it appears on the site.
Download the PDFPDF · 2.5 MB · No email required
What's Inside
Each phase below links to its plays on the site, if you'd rather read them individually before downloading the full compiled guide.
Recruit & Outreach
Analyze
Report & Distribute
Sustain
Prefer to browse individual plays? Visit the Playbook index. Or read the strategic case for a program in How to Build a Win/Loss Research Program.